At Watches and Wonders 2025, Rolex once again dazzled watch fans with an impressive array of new arrivals. The Land-Dweller series, a daring new addition that blends tough durability with elegant luxury, was the main attraction. Adventurers and collectors alike will find it indispensable.
In addition to this thrilling premiere, Rolex unveiled updated iterations of its classic models, such as the Daytona, Datejust, Oyster Perpetual, GMT-Master II, and Sky-Dweller.
Let’s take a closer look at the most talked-about Rolex releases of 2025 and see how they continue to shape the world of luxury watches.
1. Introducing the New Rolex Land-Dweller Collection
Rolex's most recent invention, the Land-Dweller, combines style and durability. It is made to fit a variety of wrist sizes, including 40mm and 36mm, and is intended for both adventurers and collectors.
It is available in three gorgeous materials:
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Oystersteel for a polished and long-lasting appearance
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18 kt Everose Gold for an elegant look
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Platinum for the pinnacle of luxury
The Land-Dweller's distinctive honeycomb-motif dial, which comes in eye-catching white or ice blue, is one of its best features. The design gains depth and substance from this dial. This watch guarantees comfort and style when worn with the chic Flat Jubilee bracelet.
Key Features
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Case sizes of 40mm and 36mm are available.
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Made from platinum, 18kt emerald gold, or oystersteel
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Unique honeycomb dial for a sophisticated and tactile appearance
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Flat Jubilee bracelet for added style and comfort
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Choices with diamond-set accents for more opulence
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Suitable for any situation, water-resistant up to 100 meters
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Oystersteel starts at $13,900, while the most expensive models cost $116,900.
2. Rolex GMT-Master II
The GMT-Master II is a popular device among international travelers since it makes tracking different time zones simple. Rolex has made it as fashionable as it is practical for 2025 by introducing new, striking color options and opulent materials including 18kt yellow gold, white gold, and emerald gold.
The beloved "Root Beer" bezel and other timeless color schemes that appeal to both collectors and frequent travelers are also part of this year's range.
Key Features
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Two time zones are tracked for hassle-free international travel.
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18kt yellow, white, and everose gold are available.
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Long-lasting gloss with a polished and scratch-resistant finish
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Select from unusual dial options like as meteorite, midnight blue, green ceramic, and tiger iron.
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Available with Jubilee or Oyster bracelets for a customized appearance
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Yellow Gold vehicles start at $43,300, while luxury models cost up to $49,400.
3. Rolex 1908
The Rolex 1908 honors Rolex's illustrious history by fusing traditional style with cutting-edge movement technology for unparalleled accuracy. This collection, which is made of 18kt yellow gold, is ideal for people who value tradition with a dash of creativity.
Key Features
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18kt yellow gold was used to create the elegant finish.
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Black or white dials are available for classic style.
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Select between the elegant Settimo bracelet, which embodies Rolex's renowned accuracy and dependability, and an opulent alligator leather strap.
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The leather strap variant costs $24,500, while the Settimo bracelet version costs $35,000.
4. New Rolex Datejust 31
The Rolex Datejust 31 continues the heritage of fusing luxury with everyday functionality. This model, which comes in 18kt yellow and white gold, is made for people who like a more compact, elegant watch.
The Datejust 31, which features the traditional President bracelet, is both fashionable and comfortable. Mother-of-pearl, silver, black, red ombré, and diamond-set bezels are just a few of Rolex's exquisite dial variations.
Key Features
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Small 31mm casing for a chic and wearable appearance
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18kt white and yellow gold were used in its creation.
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Available with fluted or diamond-set bezels for a refined touch
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It comes with various dial colors, such as red ombré, champagne, and dark grey.
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Prices vary from $33,400 to $51,800 based on design and materials.
5. Rolex Daytona
Collectors and motorsports enthusiasts continue to favor the Rolex Daytona. It combines durability, style, and accuracy. With its durable construction, the Daytona is offered in 18kt yellow, everose, and white gold.
For precise speed readings, it has a tachymeter scale on the bezel, and certain models have Cerachrom bezels that are resistant to scratches. Customers can select from the Oyster or Oysterflex bracelets, which guarantee comfort and durability.
Key Features
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Accurate timekeeping for fans of racing
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The 18kt yellow, everose, and white gold tachymeter scale bezel for speed measurement is available.
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Options for Oyster and Oysterflex bracelets for maximum comfort
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Prices vary based on the model chosen, from $36,400 to $50,500.
6. Rolex Oyster Perpetual
One of Rolex's most classic collections, the Oyster Perpetual features a simple, basic design. To accommodate various wrist sizes, it comes in case sizes of 31mm, 34mm, 36mm, and 41mm. This watch is attractive and long-lasting because it is made of oyster steel. Its vivid dial colors complement any design.
Key Features
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31mm, 34mm, 36mm, and 41mm case sizes
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Oystersteel is used for durability and luster.
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dependable automatic motion that doesn't require manual winding
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Different dial colors for a customized appearance
7. Rolex Sky-Dweller
One of Rolex's most sophisticated clocks, the Sky-Dweller, is ideal for tourists who want both luxury and practicality. It provides convenience without sacrificing flair, and it has an annual calendar and dual-time zone display.
This 42-mm watch, available in 18kt yellow gold and platinum, is a striking statement piece with superb craftsmanship.
Key Features
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Tracking two time zones for smooth travel
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An annual calendar that automatically modifies for months with 30 and 31 days
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Platinum and 18kt yellow gold are available for a high-end look.
Conclusion: Rolex’s 2025 Lineup Sets a New Standard
The 2025 Rolex line once more demonstrates the brand's dominance in high-end watchmaking. Rolex keeps pushing the limits of creativity and craftsmanship with its innovative Land-Dweller, revised GMT-Master II, Daytona, and Datejust.
Do you want to expand your collection of Rolex watches? LXY Philly specializes in locating the newest models to help you obtain the most sought-after timepieces of 2025.
Browse our collection today and own a piece of Rolex today!
