Louis Vuitton began in 1854 as a maker of luxury travel trunks, but over the years, it has evolved into one of the world’s leading high-end fashion brands, known for its handbags and accessories.
The brand’s continued success can be credited to its visionary creative directors and distinctive collaborations, which have honored its rich heritage while bringing a fresh, modern appeal to younger generations. Iconic styles like the LV Keepall, LV Noé, and LV Speedy were first introduced in the 1930s and remain some of the most sought-after Louis Vuitton bags to this day.
A major turning point came in 1997 when Marc Jacobs took over as creative director. He introduced artist collaborations and limited-edition handbags that quickly became collector’s items.
Partnerships with artists such as Stephen Sprouse, Takashi Murakami, and Yayoi Kusama produced bags that have significantly risen in value on the resale market. In 2017, Louis Vuitton’s collaboration with the streetwear brand Supreme generated massive demand, with products selling out worldwide within days and resale prices doubling soon after launch.
In 2018, Virgil Abloh was named the artistic director for Louis Vuitton’s menswear. He brought a bold new vision, blending luxury with streetwear and redefining the brand’s identity for a new era.
Here are eight of the most popular Louis Vuitton handbags today.
1. Louis Vuitton Keepall
Introduced in 1930 by Gaston Vuitton, the Louis Vuitton Keepall was designed as a stylish weekend travel bag. Originally made of cotton canvas, it later adopted the iconic Monogram canvas in the 1960s.
Nicknamed the “Globe-Trotter” or “Tient-Tout” (meaning “Hold-All”), this lightweight bag was designed to fold easily into a suitcase, with one large compartment for flexible packing.
Available in four sizes—45, 50, 55, and 60 cm—the Keepall comes with or without a strap (Bandoulière). Each includes a luggage tag, padlock, and keys. It’s available in classic coated canvas options like Monogram, Damier Ebene, Damier Graphite, and Monogram Eclipse, along with limited-edition styles. Fan favorites include the LV Graffiti, Monogramouflage, Supreme, and the shiny silver and gold Miroir Keepall from 2006.
In 2008, Damier Graphite was introduced for the canvas’s 120th anniversary, aimed at men’s accessories. Monogram Eclipse followed in 2016, both becoming top-selling styles for men and solidifying the Keepall as a staple in Louis Vuitton’s travel collection.
2. Louis Vuitton Speedy
Originally launched in the 1930s, the Louis Vuitton Speedy remains one of the most iconic and beloved handbags in the brand’s lineup. Designed to meet the needs of travelers using modern transportation, it was compact yet spacious enough for daily essentials. Its popularity skyrocketed in the 1960s thanks to Audrey Hepburn, who was often seen carrying it.
Standard sizes include 25, 30, 35, and 40 cm, with smaller versions like BB, Mini Sac HL, Nano, and Neo available in limited editions. The Speedy was initially strapless, but the Bandoulière version with a removable, adjustable strap was released in 2011. It comes in classic prints like Monogram, Damier Ebene, and Damier Azur, plus a range of special editions such as the Graffiti and Multicolore Speedy.
Pharrell Williams reimagined the Speedy in soft calfskin with bold primary colors—red, blue, green, and yellow—all featuring the Monogram and available in sizes 25 to 50.
3. Louis Vuitton Noé
Created in 1932, the Louis Vuitton Noé was originally designed to transport champagne bottles safely—four upright and one in the center upside down. As Louis Vuitton’s first bucket bag, the Noé introduced a style that would influence designers for decades.
The name "Noé" is inspired by the biblical figure Noah, who became a winemaker after the flood. The bag was first available in two sizes: the original and the Petit Noé. In 2013, the BB size was launched, followed by the Nano Noé in 2015. These smaller versions are popular as crossbody bags.
4. Louis Vuitton Alma
Released in 1934, the Alma is one of Louis Vuitton’s most structured and elegant handbags, drawing inspiration from the Art Deco era. Originally made in 1925 for Gabrielle “Coco” Chanel, she later allowed it to be sold to the public.
Previously known as the Squire and Champs-Élysées, the bag was renamed Alma after Place de l’Alma, a Parisian square near the Seine. Today, it comes in multiple materials and sizes—PM, MM, GM, BB, and Nano—with some versions including shoulder or crossbody wear straps.
5. Louis Vuitton Sac Plat
The Sac Plat, introduced in 1968, resembles a chic shopping tote. Like the Keepall, it was designed to fold flat in luggage and be used once you arrive at your destination.
In 2020, Louis Vuitton introduced a mini version—the Petit Sac Plat—which has become incredibly popular and frequently sells out, especially in the classic Monogram design. It can be carried by the top handles or worn crossbody with a strap.
6. Louis Vuitton Neverfull
Launched in 2007, the Neverfull quickly became one of Louis Vuitton’s best-selling bags. This roomy everyday tote comes in three sizes—PM, MM, and GM—with the largest capable of holding up to 200 pounds.
A standout feature is its reversibility. In 2014, a removable matching pochette (clutch) was added, making the bag even more versatile. This wristlet is highly sought after on the resale market but isn’t sold separately.
The Neverfull is available in Monogram, Damier Ebene, Damier Azur, and Epi leather. Limited-edition designs are released for a short time each year.
7. Louis Vuitton Pochette Métis
The Pochette Métis was the final bag introduced during Marc Jacobs’ time at Louis Vuitton, launching in 2013. Inspired by the Monceau briefcase, it combines a messenger bag's charm with a purse's sophistication. It features a detachable strap for wearing crossbody or on the shoulder.
This compact yet practical bag includes two interior compartments and an exterior zip pocket. Available in Monogram canvas and other seasonal or limited-edition prints, it remains a favorite for those seeking everyday style with structure.
8. Louis Vuitton Multi Pochette Accessoires
Debuting in late 2019, the Multi Pochette Accessoires quickly became a viral hit. The design features three detachable pouches and two straps, offering multiple ways to wear it—crossbody, shoulder, or even as a mini clutch.
Its versatility and trendiness, paired with the mini-bag craze, helped it gain instant popularity. It’s available in Monogram canvas, Empreinte leather, and limited-edition styles like the personalized World Tour edition. Though it seems to have replaced the original Pochette Accessoires, the smaller pouch is still used separately with a chain strap for a similar look.
Final Thoughts: The 8 Most Popular Louis Vuitton Purses
Louis Vuitton’s iconic handbags, from the timeless Keepall to the trendy Multi Pochette, showcase the brand’s rich history, innovative design, and enduring appeal. Whether you're drawn to classic silhouettes or modern reimaginings, a Louis Vuitton bag matches every style and purpose.
LXY Philly offers a curated selection of authentic luxury handbags, helping you find your perfect Louis Vuitton piece with confidence and style. Let their expertise guide you in choosing a timeless accessory that fits your wardrobe and lifestyle.
