Rolex watches are famous for their precision, timeless style, and strong resale value. In fact, many models not only keep their worth over time but also become more valuable. That’s why they’re seen as prized possessions.
But picking the right Rolex to invest in isn’t always easy. Not every model grows in value the same way. To make a smart choice, you need to understand what makes a watch rare, what’s trending in the market, and which designs people are most drawn to.
As part of our yearly tradition, we’re here to help with updated Rolex investment tips. Heading into 2025, the Rolex market is still changing—some models are getting harder to find, while others are becoming more popular. So, now is a great time to discover which watches are worth spending your money on.
Whether you’re an experienced collector or thinking of buying your very first luxury timepiece, this guide will walk you through the best Rolex watches to invest in for 2025. These models don’t just look great on your wrist—they’re smart financial moves, too.
Let’s take a closer look.
Best Rolex Watches to Invest in 2025
1. Rolex 1908, Reference 52508 in 18ct Yellow Gold
Launched in 2023, the Rolex Perpetual 1908 is a beautiful example of how Rolex mixes tradition with modern design. From the elegant gold case to the detailed white dial and rich leather strap, this watch is perfect for anyone looking for a classy dress watch.
The 1908 Ref. 52508 features a 39mm case made from 18ct yellow gold. It has a double bezel—part of it is finely fluted, while the other part is smoothly domed—giving it a polished and refined look. The bright white dial has a vintage feel, and Rolex even calls it a "miniature work of art," which is rare praise from the brand.
Since it represents Rolex's skill in creating luxury dress watches, this model is likely to grow in value over time, making it a smart investment.
Key Details:
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Model: 52508
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Case Size: 39mm
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Material: 18ct yellow gold
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Bezel: Domed and fluted, 18ct yellow gold
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Dial: Intense white
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Strap: Matte brown alligator leather
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Movement: Automatic, Calibre 7140
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Power Reserve: 66 hours
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Water Resistance: 50 meters
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Price: Approx. $26,000
2. Rolex Cosmograph Daytona, Reference 126515LN in 18ct Everose Gold
The Rolex Daytona is a legendary racing watch, and the Ref. 126515LN, released in 2023-2024, takes it to the next level. It features a 40mm 18ct Everose gold case, a black ceramic bezel with a tachymeter, and a sundust dial with black sub-dials for precise timing. The Oysterflex rubber strap adds both comfort and style.
Known for its limited production and strong resale value, the Daytona remains a top investment pick among collectors.
Key Details:
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Model: 126515LN
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Case Size: 40mm
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Material: 18ct Everose gold
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Bezel: Black ceramic Cerachrom with tachymeter scale
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Dial: Sundust with bright black sub-dials
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Strap: Black Oysterflex rubber bracelet
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Movement: Automatic, Calibre 4131
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Power Reserve: 72 hours
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Water Resistance: 100 meters
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Price: Approx. $38,000
3. Rolex GMT-Master II Ref. 126711CHNR – Steel & Everose Gold ("Rootbeer")
The Rolex GMT-Master line has been iconic since 1954, and over time, it has become a favorite for collectors and investors. Released in 2018, the GMT-Master II Ref. 126711CHNR, nicknamed the “Rootbeer,” is a striking two-tone watch made of stainless steel and 18ct Everose gold—a combination that truly stands out.
With a 40mm case, it fits comfortably on most wrists. The black and brown ceramic bezel includes a 24-hour scale to track two time zones—perfect for frequent travelers. The black dial features a separate gold hand that shows your home time, while the local time is shown with the main hour hand. The bezel color helps tell whether it’s day or night in your home time zone.
This watch is not only stylish and easy to wear, but it is also a smart investment choice. Its unique look and growing demand make it a potential future collectible.
Key Details:
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Model: 126711CHNR
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Case Size: 40mm
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Material: Stainless steel & 18ct Everose gold
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Bezel: Bidirectional ceramic bezel (black and brown) with 24-hour scale
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Dial: Black
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Bracelet: Two-tone Oyster bracelet (steel & gold)
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Movement: Automatic, Calibre 3285
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Power Reserve: 70 hours
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Water Resistance: 100 meters
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Price: Approx. $19,000
4. Rolex Submariner Ref. 124060 – Stainless Steel (No-Date)
The Rolex Submariner is one of the most iconic diving watches ever made. First introduced in 1953, it was the world’s first wristwatch to be waterproof up to 100 meters. Over the decades, it has become a symbol of reliability, durability, and classic style. The Submariner Ref. 124060, launched in 2020, continues that legacy with modern upgrades while staying true to its tool-watch roots.
This version is known as the “No-Date” Submariner because it doesn’t have a date window, which gives it a clean, symmetrical dial. The 41mm stainless steel case is slightly larger than older models and features updated crown guards and slimmer lugs for a more balanced look on the wrist. The black dial offers superb legibility, and the ceramic bezel rotates only one way—a safety feature for divers.
This is a great all-around watch, perfect for daily wear, professional diving, and long-term investment. Its simplicity, durability, and Rolex heritage make it a popular choice among collectors.
Key features:
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Model: 124060
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Case Size: 41mm
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Material: Stainless steel
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Bezel: Unidirectional, 60-minute graduated Cerachrom insert in black ceramic
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Dial: Black
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Bracelet: Stainless steel, Oyster
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Movement: Automatic, Calibre 3230
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Power Reserve: 70 hours
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Water Resistance: 300 metres
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Price: Approx. $10,400
5. Rolex Day-Date 36 Ref. 128235 – 18ct Everose Gold
The Rolex Day-Date, also known as the “President,” is the brand’s flagship dress watch. It’s always made from precious metals, and the Ref. 128235, released in 2023, stands out with its stunning green aventurine dial. This dial is crafted from a rare type of stone with glitter-like mineral inclusions, giving the surface a beautiful sparkle.
The 36mm case is made from Rolex’s unique 18ct Everose gold, which is a special rose gold alloy developed in-house. The dial is set with 18ct gold hour markers, each accented with brilliant diamonds. It comes with the signature President bracelet, recognizable for its semi-circular links and elegant style.
This model is perfect for those who appreciate artistry, luxury, and Rolex craftsmanship. Its precious materials and unique dial make it a standout in any collection.
Key features:
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Model: 128235
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Case Size: 36mm
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Material: 18ct Everose gold
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Bezel: 18ct Everose gold, Fluted
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Dial: Green Aventurine set with diamonds
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Bracelet: 18ct Everose gold President
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Movement: Automatic, Calibre 3255
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Power Reserve: 70 hours
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Water Resistance: 100 metres
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Price: Approx. $54,300
6. Rolex Deepsea Ref. 136668LB – 18ct Yellow Gold (“Golden Smurf”)
Nicknamed the "Golden Smurf," the Deepsea Ref. 136668LB is the first Rolex Deepsea made entirely in 18ct yellow gold. This is a bold and luxurious version of one of Rolex’s most rugged diving watches. With its large 44mm case, vibrant blue dial, and matching ceramic bezel, this watch commands attention.
It features the Ringlock System, a special case architecture that enables the Deepsea to withstand depths of up to 3,900 meters. This model maintains the technical excellence of the original Deepsea while adding the visual appeal and weight of solid gold.
The date window at 3 o’clock, along with luminous hour markers and Mercedes-style hands, ensures it stays practical and readable even in low light. This watch is for those who want extreme durability wrapped in extreme luxury.
Key features:
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Model: 136668LB
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Case Size: 44mm
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Material: 18ct Yellow gold
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Bezel: Unidirectional, 60-minute graduated Cerachrom insert in blue ceramic
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Dial: Blue
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Bracelet: 18ct Yellow gold, Oyster
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Movement: Automatic, Calibre 3235
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Power Reserve: 70 hours
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Water Resistance: 3,900 metres
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Price: Approx. $61,100
7. Rolex Oyster Perpetual 41 Ref. 124300 – Stainless Steel
The Oyster Perpetual 41 is one of Rolex’s most straightforward and elegant models. It’s a no-nonsense, time-only watch designed for everyday wear. The 124300 version, released in 2020, features a bright black sunray dial that catches the light beautifully and offers excellent readability.
Its 41mm stainless steel case is paired with a matching Oyster bracelet. The watch is powered by the reliable Calibre 3230 movement, which offers a solid 70-hour power reserve. The hands and hour markers are made of 18ct white gold and filled with Rolex’s Chromalight for long-lasting blue glow in the dark. Double baton markers at 3, 6, and 9 o’clock add a touch of design detail to the dial’s clean layout.
This is a refined yet versatile timepiece that offers excellent value and is gaining attention from both new buyers and seasoned collectors.
Key features:
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Model: 124300
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Case Size: 41mm
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Material: Stainless steel
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Bezel: Stainless steel, Domed
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Dial: Bright Black
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Bracelet: Stainless steel, Oyster
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Movement: Automatic, Calibre 3230
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Power Reserve: 70 hours
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Water Resistance: 100 metres
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Price: Approx. $7,100
8. Rolex Sky-Dweller Ref. 336935 – 18ct Everose Gold
The Rolex Sky-Dweller is the most technically advanced watch in Rolex’s lineup, combining a dual time zone and annual calendar. The Ref. 336935, released in 2023, is crafted entirely in 18ct Everose gold and paired with a matching Oyster bracelet, making it a luxurious choice for those who appreciate both style and function.
The standout feature is its blue-green dial, which houses a cleverly designed layout. An off-center 24-hour disc shows your home time, while the regular hands show local time. Around the dial, there are 12 small windows—one for each month. A red mark appears in the current month’s window. It’s all controlled through Rolex’s unique Ring Command bezel, which you rotate to set different functions.
This model is ideal for frequent travelers and collectors looking for a high-end, smart Rolex that stands out. It’s elegant, bold, and highly sought after in the secondary market.
Key features:
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Model: 336935
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Case Size: 42mm
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Material: 18ct Everose gold
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Bezel: Bidirectional, Fluted Ring Command
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Dial: Blue-Green
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Bracelet: 18ct Everose Gold, Oyster
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Movement: Automatic, Calibre 9002
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Power Reserve: 72 hours
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Water Resistance: 100 metres
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Price: Approx. $59,600
9. Rolex Yacht-Master 42 Ref. 226658 – 18ct Yellow Gold
The Yacht-Master 42 in 18ct yellow gold is a luxurious sports watch designed for both elegance and function. The Ref. 226658, introduced in 2022, brings a bold nautical look with a 42mm gold case and a sleek black Oysterflex rubber strap that offers the comfort of rubber with the durability of a Rolex bracelet.
The black dial features Chromalight-treated hour markers and hands, making it easy to read in the dark. The matte black ceramic bezel is unique to the Yacht-Master collection and features raised, polished numerals and markers for timing purposes. This version skips the red “Yacht-Master” text found on earlier models, keeping the design clean and modern.
It’s a great choice for someone who wants a luxury Rolex that still feels sporty and wearable in all settings.
Key features:
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Model: 226658
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Case Size: 42mm
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Material: 18ct Yellow gold
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Bezel: Bidirectional, 60-minute graduated, Black Cerachrom insert in ceramic
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Dial: Black
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Bracelet: Oysterflex
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Movement: Automatic, Calibre 3235
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Power Reserve: 70 hours
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Water Resistance: 100 metres
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Price: Approx. $34,000
10. Rolex Sea-Dweller Ref. 126603 – Stainless Steel & 18ct Yellow Gold
The Sea-Dweller Ref. 126603, released in 2019, is the first two-tone Sea-Dweller, combining stainless steel and 18ct yellow gold for a luxurious take on a professional diver’s watch. The large 43mm case houses a helium escape valve and is water-resistant up to 1,220 meters, making it suitable for serious underwater exploration.
The black ceramic bezel features gold-filled numerals, and the black dial includes large Chromalight hour markers and a date window at 3 o’clock. The “Sea-Dweller” name is printed in yellow to match the gold accents. It’s paired with a solid and comfortable steel-and-gold Oyster bracelet.
This watch blends tool-watch strength with dress-watch elegance, making it ideal for someone who wants performance with a hint of shine. It has been gaining popularity quickly since its launch.
Key features:
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Model: 126603
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Case Size: 43mm
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Material: Stainless steel & 18ct Yellow gold
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Bezel: Unidirectional, 60-minute Graduated, Cerachrom insert in Black Ceramic
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Dial: Intense Black
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Bracelet: Stainless steel & 18ct Yellow gold, Oyster
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Movement: Automatic, Calibre 3235
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Power Reserve: 70 hours
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Water Resistance: 1,220 metres
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Price: Approx. $21,100
These Rolex models are not just luxury timepieces—they are considered smart investments thanks to their rising demand, durability, and iconic designs. Whether you’re a collector or a first-time buyer, any of these watches would be a strong addition to your portfolio in 2025.
Why Rolex is a Smart Investment for 2025
As we look ahead to 2025, one thing is clear—Rolex continues to be a top choice for collectors and investors. It's not just about style or status; it’s also about strong, steady value. Rolex is known for regularly increasing its prices, usually twice a year—in January and again in June. So, it’s very likely we’ll see another price hike in 2025.
Based on trends from previous years, Rolex watch prices have gone up by around 4% annually. As demand keeps rising, especially in the pre-owned market, these prices are expected to grow even more. That means if you own a Rolex, your watch could become even more valuable over time.
But it’s important to understand that watch investments aren’t about quick profits. Building real value with Rolex takes time and patience. If you’re buying to make money, be ready to hold onto your watch for a few years. In the meantime, enjoy wearing it and experience the craftsmanship and prestige that come with every Rolex.
The Rolex models we’ve listed above were carefully selected based on market data and growth trends. So, you can invest with confidence knowing your money is going into something truly valuable.
Final Thoughts: Top Rolex Models to Invest in 2025
Investing in a Rolex is more than just buying a luxury watch—it's about owning a timeless piece that blends precision, craftsmanship, and long-term value. As the market continues to grow and prices steadily rise, Rolex watches are proving to be a smart investment for 2025 and beyond.
At LXY Philly, we’re here to help you make informed decisions when it comes to luxury watch investments. Our expert team offers personalized guidance, access to a wide selection of authentic Rolex timepieces, and top-tier service every step of the way.
Ready to start or grow your collection? Contact us today to find the perfect Rolex for your style and portfolio.
