Audemars Piguet is one of the most respected names in the world of luxury watches. But many people often wonder—why are their watches so expensive? Is it just the brand name, or is there something more behind the high price tag?
The truth is, there are many reasons why Audemars Piguet watches cost so much. From incredible craftsmanship and rare materials to limited production and innovative designs, every part of the process adds value.
Let’s explore in detail what makes Audemars Piguet watches so valuable and why collectors and watch enthusiasts around the world consider them true masterpieces.
A Look into Audemars Piguet’s Legacy
Audemars Piguet began its journey in 1875 in a small village called Le Brassus in Switzerland. It was founded by Edward Auguste Piguet and Jules Louis Audemars, two young watchmakers with a shared dream: to create timepieces that were not only accurate but also beautiful and innovative.
Over the last 140+ years, the brand has built a reputation for producing high-end, handcrafted watches that combine tradition with cutting-edge technology. Today, Audemars Piguet is considered one of the "Holy Trinity" of watchmaking, alongside Patek Philippe and Vacheron Constantin.
Why Are Audemars Piguet Watches So Expensive?
1. Every Watch is Handmade with Great Care
Audemars Piguet watches are not made in factories by machines. Each one is carefully built by hand by skilled artisans. These watchmakers spend hundreds of hours crafting a single timepiece, making sure that every small part fits perfectly and works flawlessly.
From hand-polishing every surface to fine-tuning each movement, the level of detail and care is extraordinary. This kind of craftsmanship takes years to master and cannot be rushed or mass-produced.
2. Hand-Assembled for Precision
Inside every Audemars Piguet watch is a complex mechanism made up of hundreds of tiny parts. These parts are assembled by hand with incredible precision. Even the slightest mistake can affect the watch's performance.
Because of this, each watch undergoes multiple rounds of assembly, adjustment, and inspection before it is approved for sale. The result is not just a watch, but a highly reliable and beautiful piece of mechanical art.
3. Experienced Artisans at the Helm
The people who make these watches are not just employees—they are artists, engineers, and technicians with years (sometimes decades) of experience. Many of them have inherited the skills from previous generations.
These artisans are responsible for creating the dials, setting the diamonds, assembling the movements, and engraving the cases. Their experience, patience, and passion are some of the key reasons why Audemars Piguet watches are so valuable.
4. Premium and Rare Materials
When it comes to materials, Audemars Piguet spares no expense. Their watches often feature 18-carat gold, platinum, ceramic, titanium, and even precious gems like diamonds and sapphires. They also use sapphire crystal glass that is highly scratch-resistant.
The company carefully selects each material for both beauty and durability. They even invest in developing new materials that are lightweight, long-lasting, and ethically sourced. This commitment to excellence is part of what makes their watches so special—and so expensive.
5. Rigorous Quality Control
Every Audemars Piguet watch is tested many times before it leaves the workshop. Specialists check for accuracy, water resistance, shock resistance, and finishing quality. Even the tiniest defect can cause a watch to be rejected.
This level of strict quality control ensures that every watch meets the highest standards in the industry. It also ensures that customers receive a product that is perfect in every way.
6. Innovative Designs That Set Trends
Audemars Piguet doesn’t just follow trends—they create them. They are known for bold and original designs that blend elegance, sportiness, and innovation. One of the best examples is the Royal Oak, introduced in 1972.
Designed by legendary watch designer Gérald Genta, the Royal Oak broke the mold with its octagonal bezel and integrated bracelet. Made of stainless steel instead of gold, it created a new category: the luxury sports watch. Since then, the brand has continued to innovate with new shapes, sizes, and materials.
7. Advanced Features and Complications
Audemars Piguet watches often include complex features known as complications. These include:
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Tourbillons – which improve accuracy by reducing the effect of gravity
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Minute repeaters – that chime the time
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Perpetual calendars – that automatically adjust for leap years
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Chronographs – that measure time intervals
These features are incredibly hard to design and build, which adds even more value to each watch.
8. Famous Collections That Redefined Watchmaking
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Royal Oak: Introduced in 1972, it changed the way people viewed luxury watches. Its bold design made steel luxurious.
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Royal Oak Offshore: Launched in 1993, it brought a bigger and more rugged version of the Royal Oak for modern tastes.
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Millenary: With its off-center dial and elliptical case, this collection showcases Audemars Piguet’s artistic side and love for innovation.
Each of these collections adds to the brand’s legacy and contributes to its high value.
9. Cutting-Edge Watchmaking Technology
While the brand respects traditional craftsmanship, it also embraces the latest in watchmaking technology. From laser-precision tools to computer-assisted design, Audemars Piguet uses modern techniques to make their watches even more reliable and durable.
This blend of old and new ensures their timepieces remain both classic and ahead of their time.
10. Limited Production = High Demand
Audemars Piguet produces only a limited number of watches each year. This small production keeps quality high and adds a sense of exclusivity. It’s simple economics—when supply is low and demand is high, prices go up.
Because they’re not mass-produced, each watch is unique and holds its value well over time. In many cases, Audemars Piguet watches even increase in value, making them a smart investment for collectors.
Final Thoughts: What Makes Audemars Piguet Watches So Expensive
Audemars Piguet watches are not just about telling time. They are about craftsmanship, tradition, precision, innovation, and exclusivity. Every detail—from the materials used to the way it’s made—is a reflection of the brand’s dedication to excellence.
At LXY Philly, we understand the passion and pride that come with owning a luxury watch. Whether you’re interested in buying, selling, or servicing an Audemars Piguet, our team is here to help you every step of the way.
Contact us today to explore our collection and let us guide you through the world of luxury watches with confidence.
