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The Most Popular Rolex Watches

The Most Popular Rolex Watches

Rolex holds utmost supremacy when considering luxury timepieces, symbolizing pride, prestige, and heritage with class and timeless appeal. Very few brands have been able to match Rolex's stature. Each Rolex is a tale of sophistication garnished with Swiss elegance, associating itself with supremacy, achievement, and success. This guide dives into the most popular Rolex models and brings out model-specific details on collections that etch deep, winning the hearts of all watch enthusiasts and collectors alike.

Whether you are looking to upgrade your recent Rolex collection, are an enthusiast, or are ready to indulge in your first luxury purchase, every Rolex outlined in this guide is a timeless timepiece draped in the rich Swiss legacy. Simply marveling at the art of fine watchmaking, the article here introduces you to iconic Rolex models that most likely fit into your bucket list for 2025. And remember, premium unworn and pre-owned Rolex watches are available at LXY Philly, where luxury and authenticity meet.

With over 150 customer reviews, LXY Philly has established itself as a trusted and credible destination for discerning clients. The consistent stream of positive testimonials reflects the company’s commitment to excellence, customer satisfaction, and authenticity in every transaction. These reviews highlight the quality of products and services offered and serve as a testament to the trust and loyalty LXY Philly has earned within the community.

LXY Philly welcomes customers to visit its physical store, conveniently located at 729 Sansom Street, Philadelphia, PA 19106, United States. Those who want to be a part of the family are invited to explore the collection in person and make purchases directly at the showroom.

1. Rolex Daytona

The Rolex Daytona is renowned for its precision, durability, and iconic design, making it one of the most coveted chronographs in the world. Initially introduced in 1963 and designed for professional racing drivers, the Daytona is embellished with a high-performance mechanical movement featuring a tachymetric scale explicitly made for drivers to gauge the average speeds with precision. 

The iconic Rolex model’s prestigious association with the esteemed motorsport legend Paul Newman has distinguished it, thus letting it reign supreme in luxury watches. Transforming specific vintage models into collector’s favorites, these feature a design that merges functionality with style, and they have become one of the most sought-after Rolex models.

Stainless Steel and Ceramic Daytona

The quintessential Stainless Steel and Ceramic Daytona boldly and beautifully captures the attention with its charismatic Oystersteel case and Cerachrom bezel. This eminent Rolex masterpiece has won the hearts of enthusiasts and collectors alike, featuring a minimalistic, sophisticated steel case and a black dial. 

A high-performance functionality, the watch’s coveted status makes this artisanal brilliance a favorite for casual and formal occasions. The watch perfectly exemplifies a bold, contemporary twist on the timeless Daytona design.

Yellow Gold and Green Daytona "John Mayer"

This head-turner is part of the Daytona collection but sets itself apart with stunning 18K yellow gold construction and a vibrant green dial. Dubbed the "John Mayer" Daytona due to the musician’s adoration of this model, it exudes opulence while maintaining the Daytona's famed functionality. A standout piece known for its striking aesthetics and timeless design, with a charismatic presence sparking visual brilliance, the watch keeps the technical excellence of Daytona and Rolex’s in-house chronograph movement intact. 

The watch’s rare and exclusive status, backed with celebrity endorsements and a stylish color combination, has made this dazzling beauty a modern icon. 

Everose Gold Daytona “Rainbow”

Combining Rolex's Everose gold with a kaleidoscope of sapphires and diamonds, the Rainbow Daytona is a classic masterpiece. A truly lavish and bold model, the watch exudes Swiss charm with an umbrella of multicolored designs that add a modern edge with a contemporary twist. 

One of the brand’s most artistic creations, the watch is a celebrated and coveted masterpiece due to its extravagant design, displaying exceptional craftsmanship. Crafted with Rolex’s proprietary Everose gold, the watch brings in the illustrious bezel set with a gradient of rainbow-colored sapphires, as discussed, featuring hour markers made of matching baguette-cut gems.

2. Rolex Submariner

Submariner

The Rolex Submariner is a timeless timepiece embedded in Swiss horological prestige and class. This classic masterpiece is the ultimate dive watch for marine professionals, adventurists, and lovers of the deep. 

The watch is adorned with precision, lavish designs, and timeless craftsmanship. It is resistant to 300 meters and has a rotatable bezel to track dive time with an unbeatable combination of robust functionality. The watch’s unparalleled durability and iconic style make every nuance of the piece a sight to behold. 

Stainless Steel Black Ceramic Submariner - 124060

The Rolex Submariner 124060 is a modern, more contemporary masterpiece draped in the luxuriousness of stainless steel, featuring a black cerachrom bezel. Known for its sleek, sophisticated, and understated appearance, this iconic dive watch offers a unique combination of cutting-edge materials backed by a classic design. Since its inception in 2020, the watch has ruled the world of luxury Swiss horology with a bold and creative 41mm case, certainly larger than its predecessor by small margins. 

The watch’s exquisite functionality is due to its updated Caliber 3230 movement, which features improved accuracy and longer power reserves. The black Cerachrom ceramic bezel makes the watch scratchproof, and the stainless steel case is highly corrosion-resistant.

Rolex Submariner Date Stainless Steel 41mm - 126610LN

A modern iteration of the classic Submariner, this model features a date complication and a robust 41mm case. Its black dial and Ceramic bezel make it an exceptional blend of functionality and timeless design. The date complication at 3 o'clock adds practicality to the design and ensures excellent durability and sleek, sophisticated, and effortless looks.

In contrast, the self-winding Caliber 3235 movement inside ensures precise timekeeping and a robust power reserve of approximately 70 hours, which makes the timepiece hold an unbeatable presence. With a water resistance of 300 meters, this Submariner is as functional in extreme conditions as it is stylish in everyday wear, making it a perfect fusion of performance, luxury, and heritage.

Green Dial Submariner "The Hulk" - 116610LV 2018

The Rolex Submariner "The Hulk" 116610LV is a classic Rolex masterpiece known for its distinguished style and iconic design. This distinctive addition to the finest assortment of the Rolex Submariner collection is a treat for watch connoisseurs. Featuring a timeless design with bold, charming, yet soothing aesthetics, its striking green dial and matching green Cerachrom ceramic bezel let it elegantly adorn the wrists.

Its vibrant hues and unique, eye-catching appeal set the watch apart from the traditional black-dial Submariner. The watch’s unparalleled durability is complemented by its 300-meter water resistance, making it a high-performance tool for professional divers. 

3. Rolex Deepsea

Rolex Deepsea

The Rolex Deepsea rose in stature as a competitive dive watch. The eminent Rolex masterpiece has been crafted with keen attention to detail and designed for the most demanding underwater environments. Built to withstand the rigors of the rough, the watch’s durable, robust design makes it capable of withstanding depths up to 3,900 meters (12,800 feet). Its robust 44mm case is crafted from high-performance stainless steel, and this quintessential Rolex timepiece comprises the patented Ringlock System, ensuring the watch’s integrity under extreme pressure conditions. 

The Deepsea is powered by the Caliber 3235 movement, crafted with unmatched precision and a power reserve of up to 70 hours. A larger, more notable dial makes the timepiece a giant presence, and the striking "D-Blue" gradient dial adds to its aesthetics.

Rolex Sea-Dweller Deepsea D-Blue - 44mm 

Nicknamed the “James Cameron,” this model features a captivating blue-to-black gradient dial, symbolizing the ocean's depths. A tribute to the recording dive made by the filmmaker James Cameron, the watch’s prestigious association with a distinguished personality and that too while challenging the depths of the Mariana Trench. The Rolex Sea-Dweller Deepsea D-Blue 44mm is a classic Swiss presence known for its remarkable abilities as an iconic dive watch. Designed to withstand extreme underwater conditions, the watch’s durable build features a mesmerizing 44mm stainless steel case, a helium escape valve, and a striking D-Blue gradient dial, elegantly yet subtly transforming from being deep blue at the top to a black lower half, brilliantly replicating the depths of the ocean. 

Rolex's patented Ringlock system elegantly adorns the watch’s innovative design, allowing it to withstand depths of up to 3,900 meters (12,800 feet). Powered by the Caliber 3235 movement, the watch is exact and reliable, becoming a must-have tool for professional divers and lovers of the deep. 

4. Rolex GMT-Master II

Rolex GMT-Master II

The Rolex GMT-Master II is an iconic timepiece for travel lovers and adventurists. Designed for tracking multiple time zones simultaneously, the watch's versatility, immaculate form, and functionality are a plus for frequent flyers and pilots. Featuring sensational design aesthetics, the watch was initially introduced as an evolution of the original GMT-Master.

The watch is the epitome of modern-day luxury, from its robust Oyster case to a bidirectional rotatable bezel and 24-hour scale with an additional GMT hand displaying a second time zone. Powered by the Caliber 3285 movement, it offers excellent precision and a 70-hour power reserve, adding to its unparalleled functionality. 

Rolex GMT-Master II "Pepsi" 126710BLRO 

The Rolex GMT-Master II "Pepsi" 126710BLRO is an iconic model, instantly recognizable by its red-and-blue Cerachrom ceramic bezel—nicknamed after the colors of the Pepsi logo—which allows the wearer to distinguish between day and night in a second time zone. Crafted from highly durable Oystersteel, this watch features a 40mm case paired with a polished and elegant Jubilee bracelet, offering comfort and style. 

Powered by the advanced Caliber 3285 movement, it delivers exceptional precision, a 70-hour power reserve, and Rolex’s signature robustness. Revered by collectors and world travelers, the "Pepsi" combines heritage, innovation, and cosmopolitan charm in a timeless design.

Rolex GMT-Master II "Batgirl" 126710BLNR 

The Rolex GMT-Master II "Batgirl" 126710BLNR is loved as a versatile travel watch. Equipped with state-of-the-art components, the watch has earned itself a dignified and much-coveted status, represented by a playful nickname, “Batgirl.” Housed in a 40mm Oystersteel case, this quintessential Rolex timepiece impressively features a refined Jubilee bracelet that enhances its elegant yet sporty look.

This celebrated timepiece features a GMT hand and a 24-hour bezel, allowing wearers to track two time zones simultaneously. Best serving the interests of individual travelers, the watch features exceptional accuracy backed by an outstanding 70-hour power reserve. The Caliber 3285 movement adds to the watch's precision and correctness for accurate timekeeping.

Rolex "Batman" GMT-Master II - 116710BLNR

The coveted Rolex "Batman" GMT-Master II—116710BLNR serves timeless timekeeping, establishing a renowned presence featuring a distinctive blue and black Cerachrom ceramic bezel. The watch’s design and aesthetics offer striking visual appeal, displaying a seamless transition that symbolizes day and night tracks in a second-time zone. Introduced in 2013, it was the first Rolex to feature a two-tone ceramic bezel, adding to the league of innovativeness. The model impactfully embraces every nuance of modern contemporary watchmaking. 

The watch’s sporty and rugged aesthetics are displayed brilliantly via the 40mm Oystersteel case and a durable Oyster bracelet. Powered by the reliable Caliber 3186 movement, it offers dual time zone functionality and a 48-hour power reserve. 

5. Rolex Day-Date President

Rolex Day-Date President

The Rolex Day-Date, often called the "President," encapsulates the ultimate pride and prestige associated with visionaries and world leaders donning the wrists of those who influence the world through their robust decision-making. The watch has an esteemed presence and a distinguished overall appeal, quite attractively displaying the date and day of the week spelled in full.

The watch, introduced in 1956 and traditionally crafted only in precious metals like 18k gold or platinum, epitomizes timeless beauty, grace, sophistication, rich Swiss elegance, and precision. Featuring the iconic President’s Bracelet, designed exclusively for this model, the watch has earned a much-coveted status over the years, having been designed with refined aesthetics. The watch is the ultimate statement of luxury, a classic masterpiece comprising the powerful  3255 movements delivering precision and a 70-hour power reserve.

Rolex Day-Date 40 Everose Gold – reference 228235

The Rolex Day-Date 40 Everose Gold—reference 228235—is a classic masterpiece, elegantly blending striking aesthetics with exclusivity. It is crafted with Rolex’s proprietary 18k Everose gold and maintains its warm hues and subtle tone with time. The illustrious olive green dial, adorned with Roman numerals, makes the timepiece stand out, redefining the watch’s flamboyant appeal and visually striking aesthetics. 

A color combination introduced for Rolex’s 60th Day-Date anniversary makes it especially desirable among collectors. The fluted bezel and signature President bracelet offer excellent aesthetics, garlanding the timepiece's luxurious feel. Powered by the advanced Caliber 3255 movement, it ensures exceptional precision, reliability, and a 70-hour power reserve. 

6. Rolex Datejust

Rolex Datejust

The Rolex Datejust, one of the most iconic Rolex releases, has embraced Rolex’s precision and innovativeness owing to the resplendence and fine craftsmanship put on display. The model is celebrated for its reliability and enduring appeal. Introduced in 1945, the watch is one of its kind, being the first self-winding watch to feature a date window that automatically changes at midnight. 

Glorifying artisanal brilliance holding design supremacy, the watch has set new benchmarks in watchmaking. From a wide range of sizes to materials, dials, and bracelet options, the watch graces virtually every occasion and style statement. Rolex’s precision engineering and the robust Caliber 3235 movement in modern versions make the Datejust a perfect everyday luxury. 

Datejust 41 Highlights

  • 126300 blio - A sleek stainless steel Datejust with a smooth bezel, blue index dial, and Oyster bracelet.

  • 126334 blij - A stunning combination of steel and white gold with a blue dial and a Jubilee bracelet.

  • 126300 sio - Classic and refined, featuring a silver dial with a smooth bezel.

Datejust 36 Highlights

  • 126200 sio - A stainless steel model with a domed bezel and silver dial, perfect for any occasion.

  • 126234 bldg—This model adds sparkle to the classic Datejust by featuring a blue diamond dial and Jubilee bracelet.

  • 126233 sdr69j - A two-tone variation with a fluted bezel and silver Roman dial, exuding timeless elegance.

  • 126334 blij - A stunning combination of steel and white gold with a blue dial and a Jubilee bracelet.

  • 126300 sio - Classic and refined, featuring a silver dial with a smooth bezel.

A timeless symbol of feminine grace, sophistication, and elegance, the iconic Women’s Rolex Datejust truly epitomizes Rolex precision and class. Crafted to combine refined aesthetics and one-of-a-kind reliability, women’s Datejust watches come in various sizes, most commonly 28mm, and in materials ranging from Oystersteel to gold and Rolesor (a mix of steel and gold). 

A vibrant selection of dial colors, finishes, and diamond-set options, with every latest addition under this iconic collection of materials, finishes, and diamond-set options. The signature date window with the Cyclops lens enhances readability, while the self-winding movement ensures consistent performance.

7. Rolex Sky-Dweller

The Rolex Sky-Dweller is designed for frequent travelers and combines innovative dual time zone functionality with a commanding presence. Its unique design and ease of use solidify it as one of Rolex's most desirable models. A standout presence in the prestigious Rolex collections, the brand keeps its hallmark reliability intact. The off-center 24-hour disc allows easy tracking of a second-time zone; what’s aesthetic is the Saros annual calendar, which automatically differentiates between 30—and 31-day months, requiring adjustment only once a year—in February.

The innovative Ring Command bezel controls the functions easily set through a single crown. Featuring various materials, including Oystersteel, Rolesor, and precious metals, the Sky-Dweller combines cutting-edge mechanics and unparalleled sophistication. 

FAQs

1. What are the most popular Rolex watches in 2025?

Rolex’s prestigious additions in 2025 include some of the most iconic collections: Rolex Submariner Date 126610LN, GMT-Master II “Pepsi” 126710BLRO, Daytona “John Mayer” 116508, Datejust 36, and the Sky-Dweller in stainless steel. From their unparalleled craftsmanship to iconic designs and investment value, they will be at the core of the hearts of all enthusiasts and collectors. 

2. Why are some Rolex models hard to find?

High demand, limited production, and Rolex’s strict quality control contribute to the scarcity of certain models, such as the Daytona, Submariner “Hulk,” and GMT-Master II “Pepsi.” This exclusivity adds to their allure and resale value.

3. What is the most iconic Rolex watch of all time?

The iconic dive watch, the Rolex Submariner, is considered a coveted Rolex purchase. The watch since its inception has been an influential presence both in horology and pop culture. Most famously worn by James Bond—have solidified its legendary status. The perfect blend of design innovativeness and technical advancements, this is one of the world's most recognized and sought-after watches. 

4. Are Rolex watches a good investment?

Rolex keeps its value intact with time. Owing to its prestigious associations, Rolex watches boast a strong resale value considering their brand prestige, limited production, rarity, and exclusivity, thus remaining in high demand. Models like the Submariner, Daytona, and GMT-Master II not only retain their original value but appreciate with time if well maintained. 

Elevate Your Collection with LXY Philly

Embodying luxury with precision and Swiss sophistication, every Rolex is draped in a timeless appeal that transcends generations. Be it the rugged durability yet a classic, sophisticated appeal of the Submariner that attracts you or the elegant, sporty aesthetics of the Daytona, adorned with timeless grace, the Day-Date President collection by Rolex has a watch for every occasion. 

If you want to own one of these iconic timepieces, browse our premium selection at LXY Philly. We specialize in unworn and pre-owned luxury watches, jewelry, and handbags and ensure every piece meets the highest quality standards. Explore our collection today and add a touch of timeless luxury to your wrist.

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